Skoda has handed 18 Feet & Rising a digital brief after the agency impressed...

by Chris Saunders , FTI Consulting

  • Skoda has handed 18 Feet & Rising a digital brief after the agency impressed the car brand during its pan-European pitch earlier this year.
  • TE Connectivity has named KBS (kirshenbaum bond senecal + partners) in New York global AOR to lead strategy, creative and social media efforts across the world.
  • Tesoro, a U.S. refiner and marketer of petroleum products, named RPA as agency of record for its ARCO brand. The agency recently launched its first work for the brand, an integrated campaign to build awareness around ARCO's newly acquired TOP TIER designation. "TOP TIER" means that ARCO gas exceeds the Environmental Protection Agency's (EPA) minimum detergent requirements to help clean critical engine parts. The objective of the campaign is to strengthen ARCO brand perceptions among General Market and Hispanic consumers. Following the purchase of ARCO from BP, Tesoro is significantly investing in the ARCO brand and leveraging its TOP TIER designation across all marketing communications. Ogilvy LA was the previous agency for ARCO when the company was owned by BP. Since Tesoro bought ARCO this is the first new work for the brand.
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