Spotify Moves U.S. Media Account to 360i

by Michela Galante , AdForum

Spotify hired Dentsu Aegis digital shop 360i to support its entire U.S. media account, including planning and buying.

The music-streaming service is shifting the business from incumbent Starcom, which is owned by Publicis Groupe. Starcom will continue to support buying in France and the U.K., according to a Spotify spokesman. Starcom could not be reached for comment. Read More: