Stubb's BBQ Taps Proof First Ever AOR

by Michela Galante , AdForum

Stubb's BBQ has named Proof Advertising as its first-ever AOR after no formal review. Proof will oversee all creative, including print, digital, social and promotional events for Stubb's. Media buying and planning, previously handled by Austin-based Mediacentric, will also be handled by Proof. Stubb's and Proof will launch a national campaign to coincide with the grilling season.