Sunny Delight Seeks Agency For 2017 Relaunch

by Michela Galante , AdForum

Sunny Delight, the fruit juice-style drink, is looking for an agency ahead of a planned relaunch in 2017.

The drink, which sparked controversy in the late 90s for allegedly turning skin orange, is looking for an agency for a comms planning brief in 2016.

It is planning to relaunch the brand in 2017. The review is being run through Ingenuity.

The brand is owned by Suntory, which also owns Lucozade, Ribena and Orangina.

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