TBWA Reorganizes to Be a 'Less Traditional Model'

by Michela Galante , AdForum

Omnicom's TBWA Worldwide is undergoing a large global reorganization, a major move to be a "less traditional model" by CEO Troy Ruhanen, who's been in charge less than a year.

The reorganization will involve a "global client market structure," a departure from the traditional regional setup many networks have that's meant to better serve multinational clients. The move will include what the agency says is more-focused senior global executives, rather than more traditional generalized roles.

Read more on AdAge.

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