Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry.
Account revenue is estimated at $1 million.
The agency beat two other New York shops to win the business: Arnold and The Brooklyn Brothers. Final pitches took place last week at Hearts on Fire's Boston office. Ark Advisors in New York managed the search.
Hearts on Fire becomes TBWA\Chiat\Day's fourth win in two months, after Thomson Reuters, Amway's Nutrilite and Travelers. Collectively, those brands represent some $5 million to $7 milliion in revenue.
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