AMD – an innovation leader in the semiconductor industry – has selected TBWA\London as its lead global creative and brand agency.
AMD's high-performance processors are found in hundreds of millions of consumer, business and scientific research technologies, from personal computers and game consoles to supercomputers and cloud data-centers.
The appointment was made after an extensive competitive pitch against a group of global agencies. Having previously worked with specialist gamer and technology agencies in the USA, this is AMD’s first integrated agency appointment.
Spanning brand strategy, a full-scale brand campaign and a series of product launches, TBWA\London’s first work for the brand will debut later in 2019 across 18 territories including Australia, Canada, Germany, UK and US. Campaigns will comprise video content, digital, social, retailer and partnership comms.
John Taylor, AMD Chief Marketing Officer, said: “TBWA\London impressed us with their disruptive thinking and storytelling, and we liked the way they challenged our ideas around strategy, creative, and design. We look forward to working together to bring the AMD brand to life in ways that defy convention and celebrate AMD pushing the envelope in high-performance computing.”
Brian Swords, TBWA\London’s Head of International Clients, added: “As a company that already boasts 50-years of innovation heritage, we’re looking to help AMD build a world-class brand that drives a further 50 years of momentum in the product development space.”
About TBWA\London: TBWA\London is an award-winning international creative agency with Disruption® at its core. With over 100 multi-talented experts in creative, strategy, digital and broadcast, the agency dismantles the status quo to drive dramatic business results for all partners. TBWA\London’s tireless mission to find new spaces for clients has helped build a long heritage of culturally impactful work.
The London agency is front and centre of the global TBWA network and has been instrumental in helping the group achieve industry accolades such as Adweek’s ‘Network of the Year’ honour and a place in Fast Company’s ‘Most Innovative Companies 2019’ list. Being part of the global network gives TBWA\London access to over 11,300 people in 275 offices across 95 countries.