TGI Fridays Taps Two New Agencies

by Michela Galante , AdForum

TGI Fridays has named Made Movement its digital, creative and technology agency of record and Meredith Xcelerated Marketing (MXM) as its customer engagement agency of record. TGI Fridays spent $52 million on measured media in 2013, and $41.7 million during the first nine months of 2014, according to Kantar media.