The 2012 Epica awards are now open for entries.

by Maud Largeaud , AdForum

The Epica awards were created in 1987 and celebrated their 25th anniversary last year. Having originally focused on Europe only, the awards have progressively extended their geographic coverage and will become worldwide this year.

With 48 categories, Epica covers all types of communication: TV, Press, Poster, Radio, Business-to-Business, Corporate Image, Medical, Direct Marketing, Media Innovation, Branded Content, PR, Promotions, Craft, Design, Packaging, Interactive and Integrated Campaigns.

Three new Film Craft categories have been introduced in 2012 (Animation; Direction & Cinematography; Editing & Special Effects), while the Interactive categories have been extended to cover different types of products and services.

The awards are judged by journalists from 41 specialist trade press titles and dedicated websites. 34 countries will be represented on the jury this year; including, for the first time, Canada (Strategy), India (exchange4media), Singapore (AdAsia), China (Modern Advertising), Australia (Campaign Brief) and the Philippines (adobo magazine). The Russian website will also join the 2012 jury, replacing Epica's traditional Russian partner Advertising Ideas.

The Epica results count in the main international creative rankings.

All the winners and a selection of other high-scoring entries are also published in the 400-page Epica yearbook which is distributed worldwide. All entrants automatically receive a free copy.

Epica book 25, covering the 2011 awards, came out in August. The book is introduced by Martin Spillmann, Founder and Executive Creative Director of Spillmann/Felser/Leo Burnett Zurich, winner of the 2011 Press Epica d'Or (Swiss Life). It includes background stories on all the 2011 grand prix winners by Lewis Blackwell and Mark Tungate (who also wrote the creative synopses). An image from the Braun Trimmers campaign by Impact BBDO Dubai is featured on the cover; photography by Andreas Franke.

The closing date for entries is October 1st, 2012 and full results will be announced on the Epica website at the end of November.

The annual ceremony and creative conference will be held at the Cankarjev Dom Culture & Congress Centre in Ljubljana on January 25th, 2013. The event will be hosted by Slovenia's MM magazine and a full programme of international speakers will be announced in December.

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