The Bam Connection To Begin Work for Amlactin®

Independent Agency to handle strategy and digital for the no.1 dermatologist recommended AHA moisturizer brand.

The BAM Connection, an independent Brooklyn-based advertising, branding and content creation agency, today announced it has been selected to handle strategy, digital, social media and video production for the AmLactin® family of skin care brands, effective immediately. The account will be overseen by CEO Maureen Maldari and run by Director of Client Services Denise Cook.


AmLactin stands as the No. 1 dermatologist recommended moisturizer brand with alpha-hydroxy acid (AHA). Formulated to manage a variety of dry skin conditions, AmLactin products gently exfoliate and moisturize skin with AHA. The line includes AmLactin Daily Moisturizing Body Lotion, and AmLactin Rapid Relief, among others. 


The family of moisturizer brands is part of Sandoz, a division of the Novartis Group, a global leader in generic and biosimilar medicines whose purpose is to discover new ways to improve and extend people’s lives.


“We’re thrilled to add AmLactin to our growing roster of brands,” said Maldari. “The brand is a breakthrough in body skincare and offers consumers truly transformative results when it comes to dry skin.” 


New work for AmLactin is expected to launch later this summer.


Founded by former Grey executives Maldari and Chief Creative Officer Rob Baiocco in 2013, The BAM Connection has grown steadily over the past five years by challenging the complexity of agency models with its tenacious belief that ‘Simplicity liberates Creativity.’


About The BAM Connection

The BAM Connection is an independent advertising, branding and content creation agency located in the tech triangle of Dumbo, Brooklyn. Run by founders Rob Baiocco and Maureen Maldari, the agency’s driving philosophy is Simplicity Liberates Creativity, driven by their proprietary One-Shot Answer. Learn more at

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