The Best Agency In the Baltics is Not Perfect

The agency Not Perfect Vilnius took the number one slot in the annual ranking by Estonia's Best Marketing.

Paulius Sentua, CEO of Not Perfect

The Baltic Agency of the Year is the Lithuanian agency Not Perfect Vilnius, which last won the title in 2014.

Estonian agency Optimist was second on the list and Latvia's Nord DDB (which won the title for the previous two years) was third. In total, there were four Latvian agencies, three Lithuanian agencies and three Estonian agencies among the Top 10.

The Baltic Agency Ranking takes into account the awards that have been won in local, regional and global competitions, including the recent Balticbest awards.

The calculation of points:

A bronze award from a local festival equals 1 point, a silver award 2 points and a gold award 3 points. In the case of a Baltic festival, the corresponding points are multiplied by two, in the case of a European festival by three and in the case of a global festival by four.


1. Not Perfect Vilnius (Lithuania)

2. Optimist (Estonia)

3. Nord DDB (Latvia)

4. McCann Riga (Latvia)

5. Not Perfect Tallinn (Estonia)

6. TRUTH (Lithuania)

7. Not Perfect Riga (Latvia)

8. Publicis Riga (Latvia)

9. Velvet (Estonia)

10. Bechtle + Milzarajs (Lithuania)

The Baltic Agency Ranking is traditionally announced within the framework of the marketing and creative festival Balticbest. The election of the Baltic Agency of the Year is organized by Best Marketing and took place for the 7th time.



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