The Brandon Agency, the most creatively awarded agency in the Carolinas over the last decade, was recently honored with three ADDY Awards in The Angel Awards competition for logo design, public service print advertising and copywriting for the campaign created for Palm Coast and Flagler Beaches.
The 2018 Angel Award Competition featured a unique entry format with multiple categories, including organization or cause promotion, public health and safety education and fundraising events and initiatives. A panel of expert judges representing all advertising disciplines made the award decisions, awarding recognition based on each campaign’s own merits.
The Brandon Agency’s winning print ad earned three separate ADDY awards for logo design, public service print advertising, and copywriting. The announcement was part of a campaign for Flagler Beaches and the Palm Coast, which consists of nearly 21 miles of beach between St. Augustine, Florida to Daytona Beach, Florida. In the fall of 2016, Hurricane Matthew ravaged the beautiful Palm Coast leading to extensive ongoing beach renourishment and refurbishment. The Brandon Agency created a campaign to educate visitors and locals alike about the importance of the current beach renourishment and sand dune preservation efforts still underway.
“We are extremely proud of our team and the work we produce for our clients, and it’s an absolute honor to be recognized by the American Advertising Federation alongside with other fantastic agencies,” said Scott Brandon, CEO of The Brandon Agency. “Our team has worked exceptionally hard on this campaign and we are thrilled to be a part of such an impactful message and movement."
Conducted by the American Advertising Federation Fourth District, the Angel Award Competition honors the very best in public service advertising. It combines two missions of the organization: to utilize industry expertise to address community issues and to celebrate and honor advertising excellence. The American Advertising Federation was formed in 1924 during the first real estate and tourism boom to monitor the accuracy of claims made by advertisers.
The Brandon Agency also took home the “Best Print Ad” award for this campaign at the Charleston American Marketing Association (AMA) 2018 Spark! Awards.
About The Brandon Agency
The Brandon Agency is one of only 29 certified and accredited brand strategist agencies in the United States. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas. With offices in Charleston, S.C.; Myrtle Beach, S.C.; Charlotte, N.C.; Orlando, Fla., Chattanooga, Tenn.; Cleveland, Ohio; Breckenridge, Colo.; and Sofia, Bulgaria, The Brandon Agency has much more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 100 and total billings topping $93 million in 2016, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, e-commerce, food service, health care, real estate, technology and tourism.