MIAMI – FEBRUARY 8, 2015 – Progressive cross-cultural agency the community, part of SapientNitro, today announced the appointment of Juan Cruz Vassallo as Associate Creative Director. Based in Miami, he will report directly to Creative Director Rodrigo Butori.
“When we look for a great talent, we don't just look for a great creative, but someone who also understands the importance of culture and identity,” Butori said. “Juan gets the cultural fluidity of today’s consumers, and will help us continue to connect with them, through fun, impactful work.”
“Since the beginning of my career, I have always admired what makes the community a different and unique kind of agency,” said Vassallo. “I am looking forward to working with this team of creatively-led individuals who believe in the power of collaboration and culturally-driven ideas.”
Prior to joining the community, Vassallo was an Associate Creative Director at Conill Saatchi & Saatchi and LatinWorks. Before that, he was at Alma where he led the creative team on The Clorox Company, while also supporting creative efforts for McDonald’s and State Farm. A native of Argentina, Vassallo began his career as a Senior Copywriter at Ponce Buenos Aires and as a Junior Copywriter at J. Walter Thompson Argentina. Throughout his career he has worked on iconic brands such as Toyota, Tide, T-Mobile, Chevrolet, Domino’s Pizza, Ford Motor Company, Knorr, Bayer and Nestle, garnering accolades from Cannes, D&AD, Andy, Effie and much more.
About the community
the community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watch in 2012. It was also named Multicultural Agency of the Year by Advertising Age in 2016 and by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Verizon, BMW, Kroger, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit lacomunidad.com.
SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit sapientnitro.com. SapientNitro and Storyscaping are registered service marks of Sapient Corporation.