The move sees Lietaer, reunited with Executive Creative Director Mark Hunter after they met at Wieden & Kennedy Amsterdam 10 years ago.
Lietaer, who led W&K’s global Coca-Cola business before leaving to become General Manager of BBDO Paris, where in addition to leading International new business, he spearheaded the global Pepsi and HP accounts. Lietaer then left BBDO to launch his own creative agency Peoplewelike in 2013 where his clients included LVMH, Suntory Schweppes, Diageo, L’Oreal, Le Coq Sportif and Weight Watchers.
Ryan Lietaer said: “The Community is a brave, independently minded agency that believes in the power of culturally driven ideas to create growth for clients. Agencies like this are in short supply and I am humbled to have the opportunity to help build the offering in London.
Mark Hunter said: “I am really excited to have Ryan joining as my partner. Not only is he a great guy, he is a strong leader who believes deeply in the power of creativity and its value in the modern advertising landscape.
Luis Montero, global president of The Community, said “London is a critical piece of the agency’s future. In Ryan, we’ve found a truly global citizen and entrepreneur, who knows how to create an environment where creativity can flourish and where the most interesting talent can be nurtured and inspired.”
“Ryan has a rare mix of talent and humanity that resonates strongly with our team. He’s a big impact player and someone who has been a part of great creative thinking his whole career, added Joaquin Mollá Co-founder and Co-CCO of the community.