Cross-cultural agency the community has tapped Roger Baran, one of Goodby Silverstein & Partners’ most awarded and longstanding creatives, as the new Executive Creative Director of its San Francisco office, which opened its doors last fall. This move comes on the heels of four consecutive years of double-digit growth across the agency.
In this newly created role, Baran will oversee all creative for the community’s West Coast operation. He will drive innovation for brands including Verizon and Bank of the West, while generating new business for the San Francisco office. Baran will report into Co-Founder and Co-Chief Creative Officer José Mollá.
“Leading an office requires more than just creativity. It’s not easy to find someone with the sensibility to understand our culture, coupled with the drive and creative vision to inspire everyone around them. We clicked with Roger the minute we met,” said José Mollá, Co-Founder and Chief Creative Officer at the community. “After London, New York, Buenos Aires, and Miami, it’s great to have someone like Roger taking our culture further on the west coast”.
Baran has received recognition on Ad Age’s 40 Under 40 and Adweek’s Creative 100, having developed cutting-edge ideas for a slew of legacy brands. For example, he conceptualized the Emmy-nominated Photoshop 25 campaign, which used over 3,000 layers from more than 150 artists to create a TV commercial celebrating the software’s anniversary during the Oscars. Baran also developed Dalí Lives, the Cannes-winning campaign that leveraged Deep Fake technology to bring the artist back to life at the Dalí Museum in Florida. His work was recognized with more than 150 awards, including 14 Cannes Lions, 14 One Show Pencils, and an Emmy nomination.
“José and Joaquin are passionate, well-respected leaders in the creative community who have a clear ambition and vision of where they want to take the agency. The possibilities are endless,” said Baran. “I look forward to collaborating with the community’s team to bring the agency’s DNA to the West Coast.”
Despite the move from Goodby Silverstein & Partners’, Baran remained complimentary toward the agency that helped build his reputation. “Together, we accomplished a lot of things no one thought was possible,” he said. “I’ll continue to cheer for them, now silently and a few blocks away.”
Before landing in San Francisco, Baran spent time at Razorfish, Digitas, and Lowe Worldwide (now MullenLowe) in New York.