The community announced today that Bobby Hershfield will join the agency’s New York office as Vice President, Executive Creative Director, effective immediately. Hershfield will partner with Ana Bermudez, Vice President, Managing Director, to grow the New York office, and help lead the agency’s continued growth in culturally-driven, general market business. In this new position, Hershfield will work closely with Jose Mollá, Co-Founder & Chief Creative Officer of the community.
“I’ve known Bobby for years, since our Wieden days. He is very talented, relentless, and has a great understanding of our business and what progressive brands need,” said Mollá. “To lead an office and help build a culture requires someone with several skills, beyond a great creative background. Bobby is also great at managing and inspiring people, and he has the business savviness needed to run a new office.”
A highly-awarded creative, Hershfield was previously Partner/Chief Creative Officer at SS+K. He has also held positions Mother, Ogilvy & Mather, and Wieden + Kennedy. His experience includes leading creative efforts for President Obama’s 2012 campaign, HBO Go’s “Awkward Family Moments,” E*TRADE, Delta, Comcast, and more. His work has been honored by TED, the One Show, the Cannes Lions International Festival of Creativity, D&AD, among many others.
“I'm thrilled to be a part of the community. The agency’s approach to culture and creative problem solving is refreshing, and I love the energy of the place,” said Hershfield. “And I realize New York is not often kind to new offices, but I believe we can create a haven for clients and industry talent who have grown tired of formulas and traditional ways of working and want strong cultural insights with a process that is a bit more liberating.”