When it comes to effectiveness, BBDO is king. At least, that's according to Effie Worldwide, which has just named BBDO Worlwide the most effective agency network in the world for the second year running.The esteemed awards program bases its rankings around marketing campaigns that can be quantified with material results.
Also placing highly on the list were BBDO's sister network OMD (which nabbed the 6th overall spot in addition to being the top media network) and Ogilvy & Mather (which snagged 3rd place overall). Among brands, Coca-Cola remains number one, with Unilever, Procter & Gamble, Mondelez and PepsiCo rounding out the top 5.
For a full list of the rankings, visit the Effie Worldwide website.