Philippe Paget, CEO at Maydream (also the owner of AdForum): ‘The recent Amsterdam edition was the best of the past 5 years – the first time the Epica Awards started inviting journalists from all over the world. As one of the most important creative cities in the world, Amsterdam is the ideal place for an event like the Epicas. Both the theme for Epica’s Creative Circle, ‘Will responsibility kill creativity?" and the location were an excellent fit as well. Many thanks go out to partner Kyra Roest and her team, and to Adformatie as a journalistic partner; it was an astounding success! That's why we immediately decided to come back to Amsterdam next year.'
A passionate plea
Kyra Roest (Ad Business) brought the Epica Awards and Creative Circle back to the Netherlands: ‘It was an honor to bring the Epica Awards and the conference back to the Netherlands - after 2016 - for the second time. It’s an even greater honor to learn that the umbrella organization is calling this edition the “best Epica ever”. Roest changed the set-up of the day program by adding round table sessions in addition to the plenary one: ‘During the day, over a hundred men and women (brands, agencies, opinion leaders, journalists) intently listened to stories about brands that are taking a social stand, and discussed the responsibility of the industry as a whole.
Nathalie Lam’s (Philips) personal and passionate plea to truly embrace diversity was especially powerful, it really resonated with all attendees. And in the evening, a large audience containing local and international winners, agencies and creatives, watched a presentation of the best work of the past year – selected by hundreds of journalists from all corners of the earth - on the big screen at the Royal Tropical Institute. Talk about inspiration! The after-party was also a resounding success, what more could you want?’
Creative capital of Europe
Nils Adriaans, jury member and co-organizer (responsible for communication and content) adds: ‘I think the Epicas are an important – independent - award, especially in times like these. This year, however, we realized that the event still wasn't 100% top of mind at a local level. Now we’ve got more time to realize this and to expand Epica Amsterdam as a "brand", if you will. I also think it's really important for Amsterdam, as a creative city, to host an international advertising event. With it, we can only enhance our position as an international capital of creativity, especially with regard to London and the upcoming Brexit.'
The Netherlands won 13 Epica Awards this year. Follow this link for a short video of the Creative Circle conference: .
Our partners in this event: Adformatie, IDTV, Red Bull, KPN, ABN Amro, PWC, Nuon Vattenfall, Ogilvy EMEA, BETC Paris, Philips, agnès b., Cheil, Het PR Bureau, Alfred, Koninklijke De Kuyper (Rutte Gin), Juice, Join The Pipe, DentsuAegis, Ad Business, The Workz, Sizzer and Buma Cultuur. Also in the organizing team behind the Epica Awards and Creative Circle; Kitty Leering (programming), Bruni Hofman (production) and Frank Pynenburg and Steven Schmitz (both project-ambassador).