Ben Felton, the Executive Planning Director of MRM Meteorite, has joined The Marketing Store as its new Chief Strategy Officer.
Felton will be charged with leading the agency’s strategy and planning team. He will report to The Marketing Store’s Managing Director, Lisa Bonney and will be working across all of the agency’s client partners.
Felton is joining The Marketing Store to help accelerate the agency to the next level, building on their heritage of excellence in understanding brands and customers at retail, to their ever broadening remit with their clients.
Felton has worked in marketing for over 17 years leading strategy for both pure-play digital shops and fully-integrated agencies. Career highlights include launching the UK’s first price comparison website and leading strategy at Wunderman Interactive, Global Beach and MRM.
Felton was part of the team that built Wunderman Interactive into a European network, before taking a role as Managing Partner at agency.com where he helped to drive the agency’s move into ATL and retail channels.
Prior to joining The Marketing Store, Felton was the Executive Planning Director of MRM Meteorite, where he helped transform the agency into a lead strategic and creative agency.
Felton’s client experience includes: Bentley, Braun, Dulux, Fairy, Ford, Harper Collins, IBM, IKEA, Intel, Jaguar, Ladbrokes, Land Rover, Lloyds TSB, Motorola, Nationwide, Orange, Pringles, Prudential, Tampax, Vauxhall and Virgin.
Lisa Bonney, Managing Director said: “We’re delighted to have Ben on board. He’s a gifted and highly creative planner, driven by insights and genuinely understands brands and their audiences. With Ben’s arrival and additional recent senior hires, we’re well positioned for the next phase in our evolution as an agency”.
Felton said: “Lisa has built a brilliant team of highly skilled individuals who are going to be a pleasure to work with. I’ve already got the excitement you get from a building full of smart nice people, who are excited about the future”.