The new Havaianas Global Campaign Will Bring a Little of Brazil to the Rest of the World

When you think of Havaianas, you think of everything that best represents the Brazilian summer, such as happiness, rhythm, energy, friendship, spontaneity, good vibes and free spirit   That...


When you think of Havaianas, you think of everything that best represents the Brazilian summer, such as happiness, rhythm, energy, friendship, spontaneity, good vibes and free spirit

 

That is why AlmapBBDO decided to turn the packaging for Havaianas into packaging for all that. 

 

The packages — designed in the shape of various products — will both contain the products at stores around the world and promote the campaign's message, "Made of Brazilian Summer.”, on posters, ads, vignettes, gifs, shop windows and decorations.

 

The packages will also be used throughout the year in activations, press kits for influencers and direct marketing actions. 

 

Also, the brand's social network channels will bring foreigners to Brazil to experience the things that make the Brazilian summer, like Havaianas.