The Richards Group has appointed Sue Batterton as chief creative officer and Trevor Monteiro as head of brand media, marking a return to the agency for these two executives. Batterton rejoins The Richards Group from her most recent role at BBDO Minneapolis, where she was executive creative director. Monteiro returns from Moroch Partners, where he was most recently vice president of communications planning.
Batterton will now oversee the creative product of the agency. Working closely with CEO Glenn Dady, she will motivate work that inspires rich cultural conversations and deeper connections to consumers. Her role also includes recruiting, promoting and retaining the best and most diverse talent and collaborating across agency disciplines in managing, mentoring and honing the craft of the creative team at all levels.
“There has never been a more exciting time to be part of this agency,” said Batterton. “We had a wake-up call. Well, we are wide awake now. And the work of this world-class creative team reflects a startup energy, an inclusive worldview and a freedom felt unlike ever before.”
Monteiro will lead the agency’s integrated media discipline, incorporating strategy, investment and analysis of all paid media. His vision will shape all future media services.
“I’ve been able to see the change at The Richards Group from the outside, and I wanted to be part of the next phase of the agency. There are so many areas of growth – inclusion, equity and diversity; leadership; media,” said Monteiro. “We have a unique opportunity to drive the change that leads to an innovative and inclusive culture that sets the bar for the industry. My role is to work with brilliant people – everyone within the agency – to support them, empower them and hopefully provide some guidance along the way.”
The return of Batterton and Monteiro reflects the agency’s commitment to ongoing inclusion management and the importance of elevating top talent across the agency’s growing disciplines.
“From the moment the transformation of The Richards Group began more than six months ago, I knew the true mark of whether we were succeeding in our goals was whether we could attract top talent to the agency – including talent that had previously been in the building,” Dady said. “I’m thrilled to welcome Sue and Trevor back into the fold, and to empower them with the leadership roles I know they’ll thrive in. The future of our agency is brighter than ever with Sue and Trevor joining me at the helm.”
Batterton and Monteiro’s return is just the beginning of leadership changes at The Richards Group that will be finalized in the coming months.