The VIA Agency Taps Gabriel Guedelha as Senior Creative

Guedelha will touch the Arm & Hammer, Perdue and Lowe’s businesses

The VIA Agency
Full Service
Portland, United States
See Profile

The VIA Agency, an award-winning advertising and marketing agency based in Portland, announced today that Gabriel Guedelha will be joining as a Senior Creative. In this role, Guedelha will concept and execute high-level creative ideas for a broad range of clients. He will also work on a wide variety of client campaigns and creative components including broadcast, print, digital and out-of-home advertising. Guedelha will be working on Arm & Hammer, Perdue and Lowe’s and will report to Bobby Hershfield, VIA’s new Chief Creative Officer. 


“We are thrilled to have Gabe join the team at VIA. He brings a lot of great experience and we are excited to see the impact he will have on our clients,” said Bobby Hershfield, CCO at The VIA Agency. “I could tell from the moment I started that collaboration is a huge part of VIA’s DNA, and we are looking forward to having Gabe contribute in meaningful ways.” 


Guedelha brings over eight years of experience to The VIA Agency, having most previously worked at 360i NYC as a Senior Art Director. He has also held roles at Deutsch, Saatchi & Saatchi and Wieden + Kennedy. During his career, Guedelha has worked with a wide range of clients, from small local brands to international names such as Nike and Coca-Cola. His work has been recognized by Cannes Lions, D&AD, The One Show, Clio Awards and more. He holds a Bachelor’s degree from Universidade Presbiteriana Mackenzie in Brazil, and Guedelha also attended the Miami Ad School. 


“For being a multicultural Art Director, I am really excited about the potential impact I can make. I am fortunate and excited to be at a place like The VIA Agency, which embraces diversity,” said Guedelha. “There are so many talented people at VIA, and I am looking forward to working with them and helping to make a difference for my clients.”  


Guedelha is married with a two-year-old daughter named Lina. In his free time, he enjoys photography, homebrewing and surfing. 


About The VIA Agency:

Helping clients grow through creativity since 1993, The VIA Agency is a full-service advertising and marketing agency located at the historic Baxter Library in Portland, Maine. VIA clients include: Lowe’s, L.L.Bean, Unilever (Klondike), Arm & Hammer, Perdue, and Golden Corral among others. They have been recognized as a Top 10 Place to Work by Ad Age, and this year, VIA was named a Best Workplace by Inc. and named Ad Age Small Agency of the Year Gold. For more information, please

Want to make your company shine?
» Switch to a Starter Profile
The Creative Industry Network

List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.

Create Your Company Profile