The Yaffe Group, a long-time leading marketing and advertising agency, announced today that Mark Simon has joined the agency as chief creative officer.
“Mark started his career at Yaffe and is the perfect fit for our group and our clients. He understands how to turn deep strategic insights into emotional connections, which is critical to our customer-centric world,” said John Cassidy, president and CEO of The Yaffe Group. “We have a great team, and our revenue has been steadily growing. Mark’s creative genius and passion will push us towards the next level as we look towards achieving our goal of doubling revenue in 2017.”
Simon is responsible for supervising and inspiring all client creative work, from branding to media outreach and message development. He will also be accountable for all of The Yaffe Group’s marketing and branding.
A 2014 Cannes speaker, Simon has over 30 years of experience in winning bringing in new business and delivering award-winning campaigns. Previously, he was the chief creative officer at Campbell Ewald. He played an instrumental role in expanding the company’s non-automotive portfolio, which resulted in over $1 billion in revenue. Prior to Campbell Ewald, he was a creative director at Bozell/FCB and before that Young & Rubicam. “I have always had great respect for The Yaffe Group and its ability to stay strong in a very tough business,” Simon said. “There is a unique and genuine team culture that fuels their passion and their success.”
In a related personnel move, Mike McClure was promoted to senior vice president of digital communications and is the executive creative director. McClure is responsible for content marketing, day-to-day creative operations and digital communications. Previously, McClure served as Yaffe’s vice president, executive creative director and social media director.