Debate and speculation around Brexit reaches a crescendo today as voters head to the polls, leaving many paralysed by uncertainty about the outcome of the referendum.
This outdoor campaign encourages readers to keep moving forward, and use the trusted insight and analysis the Journal provides to help them prepare, no matter what the result.
Representing both possible outcomes in UK and EU colours, the billboards are deployed in pairs at key landmark sites in London and feature the bold headline ‘No Matter What,’ which is supported by ‘The Wall Street Journal. Read ambitiously’ end line.
The campaign supports a special afternoon print supplement that The Wall Street Journal will be distributing at key London locations this evening. The supplement, a first for The Wall Street Journal Europe, will carry coverage and analysis as results of the referendum reverberate across the country.
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For more information please contact:
Rose Wilkinson, PR & Communications Manager at The&Partnership
+44 7878 564 258