The&Partnership New York & The Wall Street Journal launch Brexit campaign to emphasize the role of the Journal as a trusted voice in uncertain times.

by Léa Lepeltier

Debate and speculation around Brexit reaches a crescendo today as voters head to the polls, leaving many paralysed by uncertainty about the outcome of the referendum.

This outdoor campaign encourages readers to keep moving forward, and use the trusted insight and analysis the Journal provides to help them prepare, no matter what the result.

Representing both possible outcomes in UK and EU colours, the billboards are deployed in pairs at key landmark sites in London and feature the bold headline ‘No Matter What,’ which is supported by ‘The Wall Street Journal. Read ambitiously’ end line.

The campaign supports a special afternoon print supplement that The Wall Street Journal will be distributing at key London locations this evening. The supplement, a first for The Wall Street Journal Europe, will carry coverage and analysis as results of the referendum reverberate across the country.

ABOUT THE&PARTNERSHIP


The&Partnership is a modern communications agency uniquely built to solve the concerns and frustrations of marketers. The multidisciplinary model operates under a single-bottom line, which creates game-changing collaboration and creativity across disciplines, delivering the right answer for today’s client needs. The agency’s capabilities span 10 disciplines including advertising, media, PR, CRM, data/analytics, digital, social, mobile, innovation, content and delivery/production.
The&Partnership has 1,500 employees in 56 offices across 25 countries. For more information, visit the website at: http://www.theandpartnership.com. Follow The&Partnership on Twitter @and_partnership and on Instagram @theandpartnership.


For more information please contact:

Rose Wilkinson, PR & Communications Manager at The&Partnership
rose.wilkinson@theandpartnership.com
+44 7878 564 258 

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