There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

by Michela Galante , AdForum

The Effort Depicts Terms and Moments Unique to Spanish Cultures

Target aims to deepen its relationship with Hispanic consumers through a new ad campaign launching on March 8. Called "Sin Traducción," or "without translation," the push highlights Spanish terms and moments that have no direct English translation and are unique to Hispanic consumers. Read more: