This Agency Can Hack It

A small digital shop from a British seaside town has won a competition to “hack” a prestigious magazine cover.

by Mark Tungate , MAYDREAM

A boutique agency based in the UK seaside town of Brighton has won the “cover hack” competition run by Campaign magazine in partnership with Ai Media Group. 
Bozboz is a digital marketing agency whose clients include African airline Fastjet, the Love Supreme jazz festival, Cycling UK and British broadcaster Jeremy Paxman. Its award-winning cover wraps the February edition of Campaign, unveiled this week at CES in Las Vegas. 
Bozboz beat entries from far bigger players including AMV BBDO, The Mill and The Brooklyn Brothers.
The competition was judged by the magazine’s editor, Claire Beale, as well as advertising industry luminaries Jonathan Mildenhall and David Droga. The brief was to “create an epic journey”. The winning image depicts the voyage of humankind into digital saturation, a journey that is both exciting and alarming.
Bozboz founder Mike Hollingbury told Campaign: “As a boutique digital agency we’re thrilled to have won Campaign’s first cover hack competition. Acknowledgement of our teamwork and creativity is the ultimate compliment.”
You can see a video interview with the winners, and take a look at some of the excellent runners up, right here.
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