After a three year stint in Singapore at Grey Group Asia Pacific, where he was responsible for the launch and operations of the dedicated global business unit for GlaxoSmithKline (GSK), the 44 year old now returns to Germany to manage the agency Serviceplan Campaign alongside the Managing Director Consulting, Florian Strauss.
Munich, September 20th 2016 — Starting 1st September 2016, Till Hohmann now operates as Managing Director Creation at Serviceplan Campaign. Alongside Managing Director Consulting Florian Strauss, he will be responsible for clients such as BMW Motorsport, Consorsbank, Dainese, HiPP, LEGO, WMF and Rolf Benz. After nine years in various agencies of the WPP Group, where he accumulated vast creative leadership experience in growth regions such as MENA (Middle East and North Africa), APAC (Asia Pacific), as well as globally, the 44 year old has joined Europe's biggest owner-managed agency group, based in Munich.
“I am delighted to now work for the agency group that I regard as the only one to truly represent Germany as an export nation in the communications sector: perfectly positioned as multidisciplinary, extremely creative, technically and technologically highly innovative and expanding rapidly in many countries outside Germany. To actively help accelerate the already rather impressive success story of the Serviceplan Group will be my pleasure. For customers from Germany in Germany – and also gladly along the Silk Road with its many rapidly developing and growing markets and countries that I personally know well”, says Till Hohmann.
Florian Haller, CEO of the Serviceplan Group comments on the new arrival: “Because of our constantly growing international focus, Till Hohmann, with his knowledge and experience in emerging and developing markets, fits extremely well to us. We are very much looking forward to working with him.”
Matthias Harbeck, until now was Managing Director Creation of the agency, will undertake new tasks in the Serviceplan Group after a transitional period.
About Till Hohmann
During the last three years, Till Hohmann worked at Grey Group Asia Pacific in Singapore, where he initially set up and then successfully led the global business unit for the large global client GlaxoSmithKline (GSK). With around 40 staff and in over 120 markets, he was responsible for the strategic, conceptual and creative leadership of one of the largest OTC (over the counter) medicine brands in the world, the painkiller Panadol. Furthermore, he was responsible for the creative management of other GSK brands in the South East Asia region – including Sensodyne, Polident/Corega, Horlicks, and Scott's.
Previously, he led JWT Germany as CCO for three years, and prior to that, also for three years and also within the WPP family, he was responsible for the turnaround of Memac Ogilvy in the Arabic Gulf States, based in Dubai. Under his leadership, the local agency group advanced to being one of the most creative and efficient in the region. Before his time with WPP, Till Hohmann was employed as Conceptual Copywriter and later Creative Director at renowned creative independent hotshops Jung von Matt and Springer & Jacoby for over 10 years.
So far Till Hohmann has won more than 400 creative and efficiency prizes in his career with pioneering communications solutions for clients such as Unilever, BMW, MINI, Mercedes-Benz, Ebay, EADS, Kraft Foods/Mondelez, Sixt, Axel Springer Publishing Company, IKEA, The Economist, ACDelco (General Motors) and GSK. He is a member in the German ADC and has extensive experience as a juror at most important international festivals – such as the Cannes Lions, Clio or Spikes Asia.
Till Hohmann connects national and international competence, leadership experience and creative peak performance, as well as understanding for both traditional and technologically sophisticated channels like hardly any other German creative.