Tina Cordes Joins AnalogFolk as Director of Strategy

3 November 2016

Tina Cordes Joins AnalogFolk as Director of Strategy

Cordes joins from Instrument where she held the same position

Portland (Tuesday 1 November 2016) – The independent digital agency, AnalogFolk has hired Tina Cordes as Director of Strategy for the USA.

Previously at Portland based agency Instrument, Cordes built the agency’s strategy discipline and worked for clients such as Google, Nike and Patagonia.

Based out of AnalogFolk’s Portland office, Cordes will lead strategy for all of the agency’s US offices (NYC & Portland). Reporting to Creative Director, Carren O’Keefe, her task will be to mentor and work alongside the growing team of digital strategists; creating effective, beautiful and meaningful solutions to real business problem. Her clients will include organic foods and drinks company, Clif Bar and Portland based, Nike.

Carren O’Keefe, Creative Director and Partner of AnalogFolk USA said “ Tina’s experience, passion and character are a perfect match for us here at AnalogFolk. Her ambition and drive is exactly what we need as we fork out our growth in the US market place and expand our relationships with existing clients. We are our folk. Which means we need leaders who are not only specialists in their own field of expertise, but are keen to see and are able to provide guidance and advice that will help others achieve their ambitions and personal best. AnalogFolk USA continues to grow at an expotential rate: Tina has a proven track record at establishing successful teams who create great work, in an effective and happy environment she is a much needed addition to our growing business”

Tina Cordes added “I feel lucky to have joined AnalogFolk USA at this time. I’ve been given a real opportunity to help shape the agency’s future trajectory - with the clients we bring on, the employees we hire, the culture that grows, and the reputation we build in the local community. It’s really exciting and I’m looking forward to being part of the agency’s US story”

Glengary Cordes has been selected as a faculty member for the SoDA Academy in NYC, on the 13-15th of November 2016. She will be co-leading the Strategy track for a two-day workshop for director-level attendees to share experiences and find shared learnings across the top digital agencies.

Founded in 2008, AnalogFolk makes and markets interactive experiences that create value for people and brands. With offices in New York, Portland, London, Sydney and Hong Kong, our mission is to use digital to make the analog world better.