TMW Unlimited appoints Graeme Noble as chief creative officer

by Maud Largeaud , AdForum

TMW Unlimited has promoted Graeme Noble to the role of chief creative officer.

Noble, previously the executive creative director at the agency, replaces Gareth James, who left TMW Unlimited in August.

Reporting to Paul Tullo, the founding creative partner and TMW chairman, Noble will take responsibility for re-shaping the agency’s 50-strong creative department and building on the success of recent digital and social campaigns for brands including Durex, Lynx, Virgin Trains, Magnum, and Sure.

An integrated creative director with 15 years experience, Noble worked at TMW Unlimited before leaving to join Kitcatt Nohr as digital creative director, returning to TMW Unlimited in 2009. His awards include Campaign Big (Lynx), Cannes Lions (Guinness), DMAs (Lynx, Guinness, Smirnoff and WWF), Brand Republic Digital Awards (Lynx, Nissan) and The Webbys (Lynx).

Noble’s promotion is a reflection of the recent high standards of TMW Unlimited’s work. The agency won six awards at the most recent DMAs, including two Golds for the Durex ‘#TurnOffToTurnOn’ campaign and one Gold for the Lynx ‘Peace’ work along with a Nominee and Honoree at this year’s Webbys.

Noble said: “I’ll work to shape the TMW creative department to be fleet of foot, recognising the need for fast proactive thinking, innovative content that has real craft, and, of course, a more traditional approach creating well thought out and beautifully executed strategic campaigns.

“Some clients benefit from a ‘hive’ approach that embeds strategy, UX, creative technologists, art directors, designers and writers – something which has delivered outstanding results for Unilever with our Magnum Pink and Black campaign. The trick is knowing what approach to take, and when.” 

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