by Chris Saunders , FTI Consulting

Also, Monster Judges Lead By Robert Wong of Google

NEW YORK—August 8, 2012—Ignacio Oreamuno, Executive Director of the Art Directors Club, today announced the Tomorrow Awards, now part of the ADC Global network, will be helmed by a new Director: Ze MacFarland—previously the Innovation and New Media Director at Talent, one of Brazil’s top 10 agencies. In additional news, Robert Wong of Google Creative Labs will be heading the Tomorrow Award’s Monster Judges.

“Tomorrow Awards, the youngest and most progressive award show in the world, is now part of the ADC Global network, the first ad association and award show in the world,” said Oreamuno. “With Ze at the helm, and Robert leading the Monster Judges, we are going to dramatically grow the Tomorrow Awards this year. Our mission of helping the industry see where things are going in this ever-changing environment stands strong.”

MacFarland joins the Tomorrow Awards following an impressive career with both internal agency success and entrepreneurial risks. Most recently the founder of Good People Share, a company dedicated to help creative thinkers and innovative business work more effectively in this rapidly changing commercial environment—some clients include: ALMAPBBDO, DM9DDB, and Grupo ABC, among others. Prior to Good People Share, he was the Innovation and new media director for Publicis Group’s Talent, one of the 10 biggest agencies in Brazil; he launched Yahoo!’s Brazilian office 1998 and was part of the founding team of IG – one of the three biggest portals in Brazil in 2001.

The Tomorrow Awards are held on a biannual basis. A uniquely category-less awards show, it is the first to invoke a public judging structure, helping the industry embrace and understand change in advertising and communications. According to the Gunn Report, the “Tomorrow Awards seem to have the right idea of how to go about it” in sorting out the “future of award shows.”

Entries close October 5th, and public judging opens on October 20th running through November 1st. Boasting a global award show of the people, the awards gala is held in a different city each time. This year’s winning entries will be celebrated in style in Brazil on November 19th. For more information and key dates, please visit:

About the Tomorrow Awards

Launched in February 2010, the Tomorrow Awards’ mission is to showcase and award creative and technological excellence without any categories. A category neutral award show, it’s the first of its kind to invoke a public judging structure on a global scale—allowing only the best ideas to rise to the top, regardless of media or platform. The Tomorrow Awards honor the pioneers, the work that makes up the categories of the future.

An extension of the mindset, of IHAVEANIDEA, The Tomorrow Awards knows that when thoughts, opinions, knowledge and expertise are openly shared, everybody stands to benefit.

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