Torchy’s Tacos Launches Transformed Digital Experience With T3

The Austin-based innovation agency revolutionized the digital presence for the fast-growing restaurant brand

T3, the Austin-based innovation agency, has launched a modern digital experience for Torchy’s Tacos, the fast-growing taco chain, making it easier and faster for fans to interact with the brand online. The new digital experience gives the nationally recognized fast casual restaurant a solid online foundation as it continues to grow.


Torchy’s, which got its start with a single food trailer in Austin in 2006, has since grown to more than 60 locations throughout Texas, Colorado and Oklahoma. The brand is known for its untraditional menu featuring unique, high-quality, responsibly sourced ingredients and its “Damn Good” Taco of the Month.


“Our website is the online face of our brand for new and existing guests, so modernizing our digital experience is a crucial next step in our continued growth,” said Scott Hudler, Torchy’s Tacos Chief Marketing Officer. “We appreciated the T3 partnership because they understand our brand, and their commitment to innovation and challenging the status quo aligns with our vision.”


T3 leveraged its extensive restaurant, digital and design expertise to create a best-in-class experience for the growing brand that is based on the needs and preferences of its passionate fans while staying true to the brand’s soul. T3 built a custom store locator that utilizes geolocation in conjunction with a map view that enables customers to pinpoint their store quickly and accurately. It’s also future-proofed for the addition of new locations to support Torchy’s growing business.


With these useful functionality changes and a refreshed visual experience, the new site shows that modern does not mean boring. The bold design and playful tone, inspired by the restaurant’s unique look and feel, perfectly matches the DNA of Torchy’s, making the experience almost as “Damn Good” as Torchy’s tacos themselves.


“Torchy’s, like T3, is a homegrown Austin brand that’s built on authenticity,” said T3 President Ben Gaddis. “We’re proud to help Torchy’s extend its brand in the digital space.”




T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the country with offices nationwide. Ranked alongside the world's top innovation agencies, T3 works with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne's, Carvel, Cinnabon, McAlister's Deli, Moe's Southwest Grill and Schlotzsky's) and other clients.



The Torchy’s Tacos story began over a decade ago in Austin, Texas, when a man with a dream bought a food trailer and a vibrant red Vespa. Mike Rypka, founder of Torchy’s Tacos, built a menu out of experimental tacos that were coined by fans as “damn good.” Today, Torchy’s Tacos has over 60 locations across Texas, Oklahoma and Colorado that are committed to serving responsibly sourced, high-quality ingredients from around the world that are treated with care in every Torchy’s kitchen. By living the Damn Good mantra, Torchy’s Tacos is always innovating to deliver the most unique tacos, coveted queso and refreshing margaritas in the taco game, including the Taco of the Month, an untraditional taco offering that keeps taco junkies coming back for more. Visit  and follow on Facebook, Twitter and Instagram for more information on Torchy’s Tacos.


Madison Scullin
Marketing Manager, T3



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