True Media was named media agency of record for Nature's Variety, a natural pet ...

by Chris Saunders , FTI Consulting

  • True Media was named media agency of record for Nature's Variety, a natural pet food company. The agency will handle all media planning and buying duties including TV, digital and social media. Nature's Variety manufactures pet food through two brands: Instinct, a raw pet food; and Prairie, a holistic line of food.