United Biscuits (UB), the owner of McVitie's and Jacob's, has decided to split i...

by Chris Saunders , FTI Consulting

  • United Biscuits (UB), the owner of McVitie's and Jacob's, has decided to split its UK advertising account, which Publicis has held on its own for the past 15 years, and has called a pitch for its sweet brands portfolio.
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