VCCP tops AAR's report on new business again

by Michela Galante , AdForum

Despite the toing and froing on definitions, the 2014 AAR report on which agencies were best at new business makes interesting reading.

For the fourth year in a row, VCCP had the most new-business opportunities with 20, closely followed by that other new-business machine, M&C Saatchi, with 19.

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