Verizon Buys AOL for $4.4 Billion

by Michela Galante , AdForum

Today, it went public that Verizon Communications Inc. agreed to buy AOL Inc. for a whopping $4.4 billion in a cash deal. The acquisition combines the largest U.S. wireless carrier and one of the largest digital content and web advertising platforms.

Supposedly, the deal has a lot to do with AOL's trailblazing online advertising technology, which makes it easier for ad agencies, publishers and brands to get advertisements in front of their target markets.

Keep reading on AdAge.