Buenos Aires City, November 2012.- Santiago Puiggari, President of McCann Worldgroup Argentina, announced today the launch of the local branch of Momentum Shopper. Momentum Shopper Argentina, operating within global communications network McCann Worldgroup, directly taps the leading global shopper marketer expertise, talent and resources of worldwide co-creation agency Momentum Worldwide.
The initial scope of Momentum Shopper Argentina services include the identification of actionable shopper and retailer insights, strategy development, solution design and point-of-sale activation.
Puiggari has also welcomed Victoria Casano as managing director of Momentum Shopper Argentina. A recognized thought leader and innovator in the shopper arena, Casano joins from a role leading the shopper Marketing department for the South Latin Business Unit at The Coca-Cola Company, where she spent most of her professional career.
The new Momentum Shopper team – operating from the new McCann Buenos Aires offices in Olivos – has begun work for clients of McCann Worldgroup’s portfolio in Argentina. Plans are in development to expand the agency’s services and local client base, while developing projects for the larger Latin American network.
“The launch of Momentum Shopper is an important landmark for the Argentina market, representing the growing potential of shopper marketing in the region and the advancement of shopper opportunities for our clients,” said Puiggari. “We are up and running with numerous brands and partners to write the next chapter of the shopper story for Argentina.”
“The expansion of Momentum’s global shopper expertise is a natural fit for Argentina, and we’re excited to welcome their local talent, insights and strengths to our always growing global family,” said Momentum CEO and Chairman Chris Weil. “Prepare to see a lot of great developments from this new operation, true to our reputation of experiences that provide real value to the people and brands they help to connect.”
The Momentum Shopper Argentina launch is the newest in a series of McCann Worldgroup Argentina growth initiatives announced this year, following the creation of the Creative Technology team, integrating advertising talent and communications with engineering and technology; and the repositioning of McCann Buenos Aires with creative leadership by Chavo D’Emilio.
ABOUT MCCANN WORLDGROUP
McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson (the world’s largest advertising agency network); MRM (digital marketing/relationship management); Momentum (event marketing/promotion); McCann Health (professional/dtc communications); CRAFT (global production); UM (media management); Weber Shandwick (public relations); and FutureBrand (consulting/design).
ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide (momentumww.com) is in the business of co-creating currency for the modern consumer on behalf of some of the world’s best brands. To provide the currency people need to tell their stories – in the form of entertainment, connection, participation and information –we need the ability to create almost anything, so we’re home to some of the industry’s brightest talent in events, sponsorship, promotions, strategy, advertising, shopper marketing, music, entertainment, social, content, design and beyond. Our approach to marketing is rooted in the knowledge that only through co-creating with brands and people – instead of for people – can you guarantee authenticity and value. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 50 countries for partners including American Express, Coca-Cola, Kraft, Microsoft, William Grant & Sons, Subway and many more.