Virgin Active appoint Karmarama following pitch

by Maud Largeaud , AdForum

Karmarama has been appointed to the Virgin Active UK lead agency role following an agency review. The win will be the first time Karmarama has worked with a Virgin Group company.

The brief was to help Virgin Active become the most loved health club in the UK, and to engage its members and consumers around its mission to help them to live happily ever active. The holistic campaign, which starts immediately, will leverage the great personality of its people and the Virgin Active brand.

Brian Waring, Chief Marketing Officer at Virgin Active UK said: “We are delighted to have appointed Karmarama . We have such a fantastic story to tell, and their creativity and breadth of talent will help create something really exciting. We are looking forward to working with Karmarama on our plans to inspire the nation to live happily ever active!”

James Denton-Clark, Managing Director at Karmarama said “It's brilliant to be working with Virgin and Virgin Active. Both the clients and the brand have the ambition and the potential to really shake this market up.”

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