Virgin Atlantic has appointed Hypernaked and Naked as its global digital and con...

by Chris Saunders , FTI Consulting

  • Virgin Atlantic has appointed Hypernaked and Naked as its global digital and consumer eCRM partner, following a competitive four-way pitch and a final shoot-out against Rapp.
  • Camelot has hired The Big Kick to work on integrated campaigns for its Instant online games and scratchcards, while the agency has also extended its relationship with Tesco Mobile.
  • First Direct Arena awards social media account to Tresamo.