Visa to Launch Global Media Agency Review

by Luis Paez-Pumar , AdForum

Visa is launching a global media agency review, the company's first in over seven years. The last time the payment stalwart launched a review, back in late 2007, Omnicom's OMD retained the business, which saw Visa pump out $113 million on domestic measured media in 2014.

No comment yet from either Visa or OMD, but the review follows the departure of two key members of Visa's marketing team: Kevin Burke, who was the CMO of core products before leaving to Square in December, and Antonio Lucio, who left his post as chief brand officer to join Hewlett-Packard.

Read more on AdAge.

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