Vita Coco Ends Saatchi Relationship After Only Six Months

by Michela Galante , AdForum

Coconut Water Brand Opts To Work With Multiple Agencies Around the World

Saatchi & Saatchi, New York's relationship with Vita Coco coconut water has ended after a very short run.

While the shop created the concept for a new campaign that will launch soon, the brand has decided to farm out the execution to several agencies located around the globe. As a result, Vita Coco will not be renewing a six-month agreement with Saatchi that began in July of 2014, according to the brand.

Read more on AdAge.