Volvo kicks off review of European digital

by Michela Galante , AdForum

Volvo, the car manufacturer, is looking for a digital agency to handle work in Europe.

The account is currently held by R/GA Stockholm and DigitasLBi Sweden.

It is understood that at least three agencies have pitched for the business.

Volvo hired R/GA Stockholm in January last year to create "a next-generation digital experience for Volvo’s consumers". Their relationship began in 2013, when the agency was asked to develop a long-term strategy. Read more: