Volvo will move its U.S. $50 million creative business to Grey New York followin...

by Chris Saunders , FTI Consulting

  • Volvo will move its U.S. $50 million creative business to Grey New York following the selection of Grey London as the brand's global creative agency. The crazy Volvo Trucks stunts will remain with Swedish agency Forsman & Bodenfors.
  • Erwin Penland was named agency of record for CIT Bank, a consumer and small business-focused online bank and subsidiary of CIT Group Inc., a provider of financing and advisory services to small businesses and middle market companies. This account will be handled out of Erwin Penland’s New York office. CIT Bank spent $7.1 million on measured media in 2012 and $4.4 million between January and June of 2013, according to Kantar Media. Erwin Penland is a part of Boston-based Hill Holliday, and a member of The Interpublic Group of Companies.
  • The Jacksonville Jaguars have named On Ideas as its agency of record. The Jacksonville-based agency will handle advertising, marketing strategy, branding, creative services and PR/community relations support.
  • McLean Hospital, Belmont, Mass., tapped FORGE worldwide as agency of record, following a review. The account was previously handled on a project basis by local agencies. Work will include advertising, digital/mobile marketing, search marketing oversight and strategy and internal communications.
  • Aegis Media's Vizeum has won the £10 million media planning and buying business for RSA's insurance brand MoreThan, previously held by Starcom MediaVest Group.