W&Cie’s “The Breath” wins a special commendation at EACA Care Awards 2013

by Maud Largeaud , AdForum

W&Cie was presented with a special commendation for the campaign “The Breath” for Fédération Nationale Solidarité Femmes at the EACA Care Awards ceremony. A powerful campaign created to show the effectiveness of 3919 – the domestic violence info telephone number – which celebrated its 20th birthday. This moving film was launched on the occasion of the International Day against domestic violence.
60 social marketing campaigns from 16 countries competed for this year’s EACA Care Awards 2013, the only award of its kind to be judged by Members of the European Parliament. Marije Cornelissen (Group of the Greens/EFA), Piotr Borys (EPP) and Hannu Takkula (ALDE) along with agency and media representatives were part of the jury, chaired by Austrian MEP Heinz K. Becker (EPP).
Winners from Hungary, UAE, Finland, Lebanon, France, Belgium, Germany, Switzerland and United Kingdom received their trophies and special commendation certificates from Heinz K. Becker (EPP) at the European Parliament in Brussels.
The entries were judged in 6 categories: Non-profit Organisations and Non-governmental Bodies; Government Bodies and Related Organisations; Local and Regional Authorities; Public and Private Sector Businesses; Corporate Governance (CSR) and Invest in Youth, in co-operation with the European Youth Forum.
Entries in this year’s Care Awards covered issues as diverse as therapy for children suffering from cancer and chronic diseases, support for youth through sport, awareness of the dangers of drunk driving, recognition for the plight of refugees and violence against women.
A special Award to honour the work undertaken by MEPs in support of social, humanitarian and environmental causes was introduced this year as part of the EACA Care Awards. Nominations were judged on the MEP’s level of commitment, creativity, impact and future plans. MEP Petru Luhan (European People’s Party) received the first MEP Award for his commitment to social issues such as multiple sclerosis, cancer and personalised medicine, and for his practical contribution to society.
To view all winning campaigns, please click here.

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