Steve Bell is the European CEO of iris Worldwide. Over the last 18 years Steve has built an extensive understanding of and insight into delivering integrated marketing solutions for leading brands. In this interview, Bell elaborates on his background, the culture at iris, and his favorite piece of iris work. Mark Tungate interviews Steve Bell.
TOPIC: IRIS, AGENCY, ADVERTISING, CANNES LIONS, CANNES, ADFORUM, MARK TUNGATE, STEVE BELL, CREATIVITY