West Elm Names Droga5 As Its First Creative Agency

by Luis Paez-Pumar , AdForum

Brooklyn-based design and furniture retailer West Elm has named Droga5 as its first-ever creative agency.The move comes with the hopes of raising brand awareness ahead of the retailer's expansion across the US.

Droga5 was awarded the account without a formal pitch, and will roll out the first campaign for West Elm this fall, with a focus on social media. Previously, all marketing for the retailer had been done in-house, but the move to a creative agency should help the brand grow into what its SVP/creative Director, Vanessa Holden, hopes will be a "billion-dollar brand."

Read more at Campaign.

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