Westfield Kickstarts The Magic of Christmas

Sibling's new campaign for Westfield really "Brings on the Magic" of the holidays with a spot produced by Photoplay Films.


Photoplay Films
SYDNEY, Australia
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Sibling Agency
Full Service
Millers Point, Australia
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No matter what "uncertainties" the year throws at us, when Christmas comes around, Australians everywhere choose Westfield as their one-stop destination for shopping, leisure and entertainment. Is it because Westfield Living Centres would put even Santa's workshops in the North Pole to shame? Well, yes, that's part of it... the other part is Westfield is the destination for kids all around Australia to visit Santa himself. 

Sibling has created a new campaign video for Westfield in support of its 2021 Christmas campaign, ‘Bring on the Magic,’ inviting customers across Australia and New Zealand to celebrate the festive experience on offer at Westfield Living Centres.

“There’s no doubt that after another tough year, we’re all more than ready for a bit of merry,” says Sibling Executive Creative Director, Penny Buck. “With this year’s campaign, we wanted to funnel that feeling into some fancy footwork and create a spot with pure and simple joy at its heart. And with the big man touching down at Westfield, we’re bringing a whole new meaning to painting the town red.”

“We are pleased to partner with Sibling and Scentre Group on a film that is an invitation to the holiday season and the man of the hour himself,” says Photoplay Executive Producer, Oliver Lawrance.



Photoplay is a boutique production company based in Sydney. We are a collective of both filmmakers and photographers creating content across all mediums – digital, television, live activations & events, publishing, advertising and art. Inspired by the limitless potential of storytelling, we believe in a world that is experimental, creative and fun.



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