BBH is a full-service creative company specializing in brand strategy and multi-media creative communications. Known for a culture characterized by an obsession with innovation and progressive distinction, BBH—AdForum’s Agency of the Week—has secured a string of impressive wins and new business acquisitions and bolstered its team of talent and in-house leadership with some notable additions and promotions. Here is a breakdown of the latest happenings at BBH:
Pelle Sjoenell, the Executive Creative Director of BBH Los Angeles, is to become the Worldwide Chief Creative Officer of the BBH Group. He will lead the business in partnership with CEO Neil Munn. Commenting on Pelle Sjoenell’s appointment, Sir John Hegarty said: “Personally, I’m absolutely delighted that Pelle is now stepping forward to lead BBH creatively. BBH has always been driven by outstanding creativity. Celebrating that and ensuring it continues in a world of expanding needs and opportunities, requires us to not only hire the best creative people possible, but also to be led by the best. That's why I'm excited by the appointment of Pelle Sjoenell as our new Worldwide Chief Creative Officer.”
BBH bought the Brooklyn-based digital agency Domani, an acquisition that catapults BBH’s ability to provide clients with top-notch expertise in the creative digital space. Domani, founded in 2001, specializes in full stack front-end and back-end web development, digital production, and digital analytics and has worked with clients from Sony and Coca-Cola to Starwood Hotels & Resorts.
Sony ad, "The Return," by BBH
BBH New York ramped up its top leadership team with two prominent moves, promoting former Chief Creative Officer John Patroulis to the newly created post of creative chairman and Executive Creative Director Ari Weiss to Chief Creative Officer.
BBH added four emerging tech companies to its U.S. client roster in moves that exemplify a growing trend in startup tech companies seeking the services of ad agencies. The new business acquisitions are Nest, a smart-home technology company offering the latest devices and gadgets to make your domestic life more convenient and peaceful; the online food delivery service Seamless; PillPack, a pharmacy delivery startup; and Houzz, a home design and remodeling platform.
Lastly, in a recent AdAge article titled “5 Leadership Lessons From Creative Directors Behind Award-Winning Ads,” BBH New York Creative Chairman John Patroulis offers up his most significant career lessons in creative leadership.