This year White Square will have five international jury categories. The judging will be held offline in Minsk on the eve of the festival.
Currently four jury categories are formed and announced. Traditionally White Square will gather the brightest representatives of advertising industry to evaluate participating entries.
A huge event for the festival is a visit of Amanda Benfell, the representative of world’s most prestigious creativity rating The Gunn Report which annually announces the most awarded works, agencies, networks, countries and clients globally.
The jury of White Square 2016 include creative and art directors of the leading agencies of Europe and the CIS with rich experience of judging and numerous awards of famous international award shows including Cannes Lions.
Creative jury will judge TV, press, radio, outdoor.
Branding jury will judge brand & corporate identity, label/packaging.
Marketing jury will judge promo & activations, PR, direct, media projects, integrated campaigns, marketing effectiveness, innovations.
Digital jury will judge digital, mobile.
*Jury categories may have some changes and editions.
The entries can be submitted in personal account. THE DEADLINE IS ON MARCH 28! It’s high time to prepare the best cases for participation in the festival!
The winning entries will be published on over 30 leading professional online resources of Europe and the CIS during April-May 2016.