Patrick van der Gronde, Creative Director and Founding Partner of THEY
Communication is a two-way street. And THEY know how to engage with their audience - by pulling off a simple, creative and characteristically quirky intro film.
Creative Director and Founding Partner, Patrick van der Gronde, and Kim Dingler, MD and Founding Partner, joined us in Copenhagen from their HQ in Amsterdam. This year, THEY also launched an office in New Delhi to service their new client, Indira Gandhi Airport.
They kept the presentation short and snappy, profiling their creative approach to communications in the process. For THEY, smart use of media is a vital part of the process. So too is a diverse team of different nationalities with backgrounds from professional football, advertising and banking, to media, graffiti art and journalism.
One of the best moments of the presentation? Patrick and Kim brought a taste test of their own (real, authentic) brand of champagne, Zarb. Cheers! Each year, the bottle comes with a new art label. The champagne brand was developed as a counter-clockwise action against the recession - to act creatively in a tough time.
Kim Dingler, Managing Director and Founding Partner of THEY
Why do clients choose THEY? "Because we work with the client to solve problems. We are in it for the longer term," explained Kim. Rigid, conservative clients lacking in vision are not for THEY.