Why Agencies Are Embracing the 'Liquid Talent' Trend

by Michela Galante , AdForum

A year ago, Will Flood, a London account director at M&C Saatchi, embarked on an immersive learning experience at the agency's New York office. "The sheer dominance of the American market in the world of advertising meant that it was absolutely critical for my career to learn how clients and colleagues work together here," said Flood. "More so than other markets, the U.S. has a tendency to be the first to set trends and drive innovation, so learning firsthand how to use new insights, new thinking and new technology to make powerful communications has been a huge boost." Read more on AdWeek.